Are your SaaS customers trying to integrate with other Web Applications? They can with Zapier.
Zapier Integrations and Global Apps
Zapier is a leading integration-platform-as-a-service (iPaaS) for non-technical users to integrate their Web Applications.
Zapier provides a simple to use interface for end users to build "Zaps" between multiple Web Applications to run automated tasks.
If your customers want to integrate your Web App with another app, they can do so quickly and easily with Zapier.
For your company to be on the Zapier platform, you'll need a Developer App (or App). An App has any number of "Connectors." Zapier's users build "Zaps" that use connectors to integrate over 650 hundred different Web Applications.
Every Zap works in a basic format of Trigger -> Action. When something happens in one system (Trigger), something happens in another (Action).
Left Hook Digital builds Developer Apps on the Zapier Developer Platform for SaaS and Web App software companies. Once built, we can help take your app Global, allowing any end users to create on their own Zaps that integrate with other Web Applications.
What is Involved in Building a Zapier Global App?
To begin the process, we will review your available API endpoints and discuss your customer use cases and workflows. Next we'll translate the API into easily understandable “Triggers” and “Actions” that can be clearly understood by your end users.
Our technical team will deeply evaluate your API and the best ways for Zapier to interact with it. Sometimes a “POST” to create an entity in your app is not a simple one-off call. Sometimes you need three GET calls to create dynamic dropdown lists to accurately create the POST call. Or sometimes you need a related entity to exist in your system before the truly helpful POST call can be successful.
Left Hook Digital will review your Web Application, your API, and your workflows and use cases for you, and get a Global App up on Zapier’s Zapbook quickly.
Private vs Public Zaps
Left Hook Digital can build out both private "invite-only" Developer Apps and “universal” Global Apps for Zapier.
Once a customer connects their Zapier account to their SaaS account on your system via the private invite-only link, they'd be able to select your SaaS from the list of available apps, and build out Zaps.
For your connector set (Global App) to go "Universal" on Zapier's platform, you need at least 10 users and each connector has to be used. There are also documentation requirements.
Left Hook Digital provides services to help you push your Developer Apps global, including documentation and ongoing support.