Integration is Opportunity™
Managed Integrations for SaaS by Left Hook
We've discussed integration strategy with hundreds of SaaS leaders in 2018, and heard a familiar refrain:
Integrations are critical to B2B SaaS success. But building, managing, and supporting them is painful.
Their stories echo what we call the SaaS Integration Paradox:
|✅ Enable Sales||❌ Eat Precious Dev Cycles|
|✅ Prevent Churn||❌ Steep Learning Curve|
|✅ Drive Freemium Conversion||❌ One-Off & Bespoke|
|✅ Power Partnerships||❌ Hard to Scale|
|✅ Solve Customer Problems||❌ Expensive|
|✅ Increasingly Expected||❌ Constant Maintenance|
Why are Integrations Worth the Pain?
We get this question from SaaS leaders all the time: How do I know that integrations drive SaaS success?
What's the real business case for all this magical stuff Left Hook builds?
While the body of evidence is surfacing too slowly, the importance of APIs and technical partnerships to SaaS success is clearly trending, as is customer interest.
One massive indicator is the $6.5B Salesforce spent to acquire integration platform Mulesoft in 2018. Salesforce projects that businesses spend 100x that amount writing custom integration code every year- and rising!
That's a staggering number, emblematic of the value (and the pain) of software integration.
And here's a more concrete SaaS example: for FreshBooks, customers who integrate their account with another SaaS result in 30.7% more LTV over time than those who don't.
When you're a $50+ million ARR SaaS with loyal long-term customers, that's real money.
Powerful. Expensive. Valuable. Complicated.
Integration is Opportunity. Integration is painful.
Enter Left Hook.
What is the Integration Opportunity?
Left Hook builds, manages, and supports integrations for thriving SaaS companies like FreshBooks, Clio, Citrix ShareFile, iContact, and dozens more. (See all of our SaaS Clients.)
At the beginning (2015), we specialized in hand-coding Zapier Public Apps. After 10,000 hours of hard-fought learning, we've unlocked a scaleable process to deliver a full suite of integration platform connectors, marketplace apps, and API distribution channels.
Current Integration Opportunities
Unlock Your Opportunity with Left Hook
Subscribe to one of our IO Plans to initiate the launch process for one or more of these valuable Opportunities.
And because we'll be in a long-term subscription relationship, Left Hook will improve your portfolio, add new options, and continuously support anything we build for your SaaS- and your customers, too.
High-leverage integrations made easy and delightful. Ready to discuss how Left Hook can take the pain out of your integration strategy?