Zapier Public App - Left Hook Digital

Opportunity:

Category:
Integration Platform

About Zapier Public App:

Zapier is a leading automation platform that helps non-technical users easily integrate data from over 1,100 SaaS apps.

Starts at:

21 Credits

End Result?

End Result for Zapier Public App

Note: Subscribe to an IO Plan and purchase credits that your SaaS can use to build, manage, and support this and many other Integration Opportunities with Left Hook.

End Result?

A Zapier Public App published on Zapier’s App Directory with a minimum of four Triggers, Searches, Actions, or Supporting Calls.

Note that your SaaS needs a public API or similar web service to publish a Zapier Public App. Before committing to delivery, we’ll perform our thorough Ready Process.

Dimensions for Zapier Public App

Opportunity Dimensions Explained

Left Hook's business is building apps and tools for SaaS companies that leverage and distribute their API to drive customer retention, revenue growth, or both.

We build, manage, and support a range of Integration Opportunities for our SaaS clients. To help them evaluate which Opportunities make the most sense for their integration strategy, we research and quantify several useful dimensions for each, as seen below.

Bookmark this page, as we're constantly updating our knowledgebase regarding these Opportunities, and adding new Opportunities weekly.

Have questions about any particular dimension? Click on each title bar's question mark to read more, or chat with us anytime.

Marketer's
View

Zapier's Customer Base

Customer Base Explained

"Customer Base" represents the total number of this Opportunity's paying customers or users.

Many of our Integration Opportunity companies do not widely share their user or revenue numbers; hence the possible listing here of "Unknown."

However, if a number appears in this field, that means Left Hook has verified it through a reputable, trusted source, to include SEC filings, podcast interviews, press releases, or other statements by company leaders.

1M to 10M

Business Size Served

Business Size Served Explained

"Business Size" represents typical revenue of each Opportunity's paying customers or users.

Left Hook attempts to determine the "target audience" for each Integration Opportunity through a reputable, trusted source, to include SEC filings, podcast interviews, press releases, or other statements by company leaders.

However, we also judge target audience by their service's price point and other product characteristics, as well as how they market.

Very Small (<$1M)
Small (<$10M)
Mid-Cap ($10M-$50M)

Zapier Co-Marketing

Co-Marketing Options Explained

"Co-Marketing Options" describes the different marketing channels that each Opportunity offers its partners who publish an app or connector on their platform/marketplace.

A useful example is Zapier, which requires extensive co-marketing from any/all its listed Public Apps. Gaining exposure to Zapier's nearly 3 million users is often a consideration for companies exploring a Public App. New Zapier Public Apps receiving extensive mentions via Zapier's social media and email channels.

External Marketplace
Inside App UI
Social Media
Email to Users
Joint Promotion

Marketer's Notes

Left Hook Notes on Marketing Dimensions

Our thoughts and observations. Questions? Chat with us.

Fall 2018: Zapier has nearly 3 million users, of which approximately +65,000 are paid customers. We estimate the average MMR per customer at ~%50/month. Zapier’s core audience tends toward smaller companies, though its Team features are opening up the mid-cap space.

User's
View

Interface Options

Interface Options Explained

Many of the Opportunities listed on our directory offer multiple ways for a SaaS to offer their functionality to your users.

We classify three different approaches to user experience:

Internal UI: Your users can use some or all of another app's functionality inside your SaaS's app.

Example: Your SaaS offers a small business-focused sales CRM. If they enable this integration, your user can see the status (Paid or Unpaid) of a customer's Quickbooks Online invoice from inside your CRM's UI.

Target App's UI: Your users can access some or all of your app's functionality outside your UI, and inside another app's UI.

Example: Your CRM has an email list for new customers who just paid their first invoice. If they enable this integration, your users can mark an invoice as paid in Quickbooks, and automatically add that customer to the right email list.

Third Party UI: Many of our Integration Opportunities are platforms that require your end user to access a third party tool to build workflows or to map data. Your customer/end user will necessarily have to log into a third system to use it.

Note that some of our Integration Opportunities offer multiple UI options, and this field will reflect this by including any/all UI options available to SaaS partners.

Internal UI

Capabilities

Capabilities Explained

Our listed Integration Opportunities offer three different approaches to integration:

Point-to-Point: The integration tool is limited to helping your end user move data or manage workflow directly between your app and another paired app; often a simple user experience.

Point-to-Many: The integration tool can move data or facilitate workflow between your app and many different apps; your end user can build several different integrations from the same UI.

Multi-Step Workflows: Your end user can build a sequence of different events into a chained multi-step workflow, often with conditional logic to determine branch sequences. Your SaaS may be the triggering event that kicks off the chain, or could simply be one step in the middle.

Note that these options are not mutually exclusive; any/all options are listed in this field.

Point-to-Point
Point-to-Many
Multi-Step Workflows

UX Notes

User Experience Notes Explained

Our thoughts and observations. Questions? Chat with us.

Zapier requires a direct relationship with your users (i.e. a separate login account) and intensively markets a freemium upsell. While most users manage their Zaps through Zapier’s own website, Zapier does provide an API-based Zap Builder that can be embedded in your UI. This “Partner API” is most definitely NOT a white label solution (branded with Zapier login required) but keeps your user in your UI through a modal window.

Developer's
View

Hosting

Hosting Explained

We classify three different hosting environments for any/all code required to power this Integration Opportunity:

Internal: You can host code on your own internal servers; you are responsible for the security of the hosting environment.

Target App: Code is handled by the Integration Opportunity; you must build your app on their platform, and keep your code on their servers.

Custom: You can host your code on a third party server environment like AWS or Heroku. Left Hook often builds and maintains custom code on third-party servers.

Example: Because we build most of our client work in the MERN stack, we often use Heroku or AWS Lamba to host code. Your SaaS may be built on Ruby, PHP, or Microsoft's dotNet; it's unlikely you'll be able to run our custom code on your servers.

These options above are not exclusive, and we've included any/all options that apply to this Integration Opportunity.

Target App

Cost to Publish

Cost to Publish Explained

Some Integration Opportunities will charge SaaS companies to appear in their marketplace or connector library. This is not the typical model, but some important exceptions require classification.

If there is any ongoing costs for your SaaS to engage with , we'll detail it here.

Zapier does not charge its SaaS partners for access to its platform. It does require co-marketing activities.

Backend Difficulty

Backend Difficulty Explained

To help you gauge the relative difficulty of publishing an app/connector on a marketplace or platform, we offer these three relative classifications:

Easy

Medium

Challenging

These are mutually exclusive options determined by our development team. Look for helpful explanation in the Notes field below.

Easy

Frontend Difficulty

Frontend Difficulty Explained

To help you gauge the relative difficulty of developing a User Interface to facilitate this Integration Opportunity, we offer these three relative classifications:

Easy

Medium

Challenging

These are mutually exclusive options determined by our development team. Look for helpful explanation in the Notes field below.

Easy

Dev Notes

Left Hook Notes on Marketing Dimensions

Our thoughts and observations. Questions? Chat with us.

Zapier’s Developer Platform sets a high bar for your API’s performance and error messaging. It prefers a specific type of event-based webhook known as “RESThooks” to build instant and resource-efficient Triggers. After 25+ Public App builds, Left Hook is deeply expert at assessing your API for “Zapier Readiness.”

Opportunity:

Starts at:

21 Credits

End Result for Zapier Public App

End Result?

Opportunity Dimensions Explained

Marketer'sView

Customer Base Explained

Business Size Served Explained

Co-Marketing Options Explained

Left Hook Notes on Marketing Dimensions

User'sView

Interface Options Explained

Capabilities Explained

User Experience Notes Explained

Developer'sView

Hosting Explained

Cost to Publish Explained

Backend Difficulty Explained

Frontend Difficulty Explained

Left Hook Notes on Marketing Dimensions

Marketer's
View

User's
View

Developer's
View