About Zapier:
Zapier is a leading automation platform that helps non-technical users easily integrate data from over 1,500 SaaS apps.
Category: Integration Platform
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Dimensions
Dimensions Explained
Market
Opportunity
Customer Base Explained
- 1M to 10M
Business Size Served Explained
- Very Small (Under $1M)
- Small (Under $10M)
- Mid-Cap ($10M-$50M)
Co-Marketing Options Explained
- External Marketplace
- Inside App UI
- Social Media
- Email to Users
- Joint Promotion
Left Hook Notes on Marketing Dimensions
Fall 2019: Zapier has over 3 million users, of which approximately +100,000 are paid customers. We estimate the average MMR per customer at ~%50/month. Zapier’s core audience tends toward smaller companies, though its Team features are opening up the mid-cap space.
User
Experience
Interface Options Explained
- Internal UI
- Third Party UI
Capabilities Explained
- Point-to-Point
- Point-to-Many
- Multi-Step Workflows
User Experience Notes Explained
Zapier requires a direct relationship with your users (i.e. a separate login account) and intensively markets a freemium upsell. While most users manage their Zaps through Zapier’s own website, Zapier does provide an API-based Zap Builder that can be embedded in your UI. This “Partner API” is most definitely NOT a white label solution (branded with Zapier login required) but keeps your user in your UI through a modal window.
Developer
Details
Hosting Explained
- Target App
Cost to Publish Explained
Zapier does not charge its SaaS partners for access to its platform. It does require co-marketing activities.
Backend Difficulty Explained
- Easy
Frontend Difficulty Explained
- Easy
Left Hook Notes on Marketing Dimensions
Zapier’s Developer Platform sets a high bar for your API’s performance and error messaging. It prefers a specific type of event-based webhook known as “RESThooks” to build instant and resource-efficient Triggers. After 50+ Public App builds, Left Hook is deeply expert at assessing your API for “Zapier Readiness.”