Shopify is the leading multi-channel commerce platform, from SMB merchants to mega-brands. Over 800,000 businesses use Shopify to design, set up, and manage their stores across multiple sales channels, including mobile, web, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides a powerful back-office and a single view of their business, from payments to shipping.
Customer Base Explained
- 100K to 1M
Business Size Served Explained
- Very Small (Under $1M)
- Small (Under $10M)
- Mid-Cap ($10M-$50M)
- Enterprise ($50M-$500M)
- Giants ($500M+)
Co-Marketing Options Explained
- External Marketplace
- Inside App UI
- Sales Training
Left Hook Notes on Marketing Dimensions
Shopify’s merchant audience surpassed 800,000 in the fall of 2019 pushing nearly $50 billion in gross merchandise volume annually. Some Wall Street analysts projecting them to cross one million merchants by 2020. Recent Shopify’s public filings reported an average annual subscription revenue per merchant/customer of over $1,300 and growing. While Shopify’s primary marketing tactic is your app’s listing in their directory, Shopify does create content to drive awareness of some apps. Its review system will also reward apps with high customer satisfaction. Also important to note is Shopify’s robust tooling to allow monetization of third party apps.
Interface Options Explained
- Internal UI
- Target App's UI
User Experience Notes Explained
Shopify offers several features available to app developers, including:
Merchant Admin-Facing Features
Enables developers to build apps around merchant-facing actions (such as shipping and fulfillment)
Gives you full creative control to build customized purchasing experiences for your customers, i.s. fetch data about a single product, create unique checkout experiences, create new customers or modify existing ones
Embed in Shopify
Create seamless user experience for merchants using your SaaS and Shopify by building out data views and workflow actions within the Shopify UI, including the Shopify Admin, POS, Flow, and Online Store UIs.
Cost to Publish Explained
Publishing Cost: Shopify does not charge any fee to publish your App in their Marketplace.
Code Hosting Cost: Shopify’s App Store facilitates some functions, but most of integration’s code will run on an independent third-party server like AWS or Heroku. Left Hook will build custom UI elements for user authentication, field mapping, and related implementation steps. These costs will scale depending on number of users and the amount of data moving between apps; for most companies, this secure infrastructure will cost between $50 and $200 per month. Contact us to explore these costs in greater detail.
Backend Difficulty Explained
Frontend Difficulty Explained