Opportunity:
Category:
Integration Platform
About Microsoft Flow:
Microsoft Flow is an online workflow service that enables you to work smarter and more efficiently. It makes it practical and simple for line-of-business users to build workflows that automate time-consuming business tasks and processes across applications and services.

Opportunity Dimensions Explained
Marketer's
View
Customer Base Explained
- 50M+
Business Size Served Explained
- Very Small (<$1M)
- Small (<$10M)
Co-Marketing Options Explained
- External Marketplace
- Inside App UI
Left Hook Notes on Marketing Dimensions
Microsoft Flow is included with almost all subscriptions to Microsoft Office 365 and Dynamics, putting the total number of potential users well over 100 million; MS reported 1.1 million monthly active users in May 2018.
User's
View
Interface Options Explained
- Internal UI
- Third Party UI
Capabilities Explained
- Point-to-Point
- Point-to-Many
- Multi-Step Workflows
User Experience Notes Explained
MS Flow is natively used within Microsoft’s own products (i.e. Sharepoint, Excel, etc.). A SaaS can embed the Flow Builder into its UI to keep users on-site, but an authenticated Microsoft account is still required.
Developer's
View
Hosting Explained
- Target App
Cost to Publish Explained
No additional costs.
Backend Difficulty Explained
- Easy
Frontend Difficulty Explained
- Easy
Left Hook Notes on Marketing Dimensions
Microsoft’s tooling allows for publishing connectors to three integration platforms at once (Flow, PowerApps, Azure).