Opportunity:
Category:
Integration Platform
About If This Then That (IFTTT):
IFTTT is an integration platform that empowers people to do more with over 1,500 apps, services, and devices they love.
End Result for If This Then That (IFTTT)

Opportunity Dimensions Explained
Marketer's
View
Customer Base Explained
- 10M to 50M
Business Size Served Explained
- Very Small (<$1M)
- Small (<$10M)
Co-Marketing Options Explained
- External Marketplace
- Inside App UI
Left Hook Notes on Marketing Dimensions
From Techcrunch April 24, 2018:
“IFTTT today has 14 million registered consumers (although it will not say how many are active), 75 million Applets since launch, and more than 5,000 active developers building Services and more than 140,000 building Applets on the IFTTT Platform.”
User's
View
Interface Options Explained
- Internal UI
- Third Party UI
Capabilities Explained
- Point-to-Point
- Point-to-Many
- Multi-Step Workflows
User Experience Notes Explained
IFTTT’s UI is consumer-ready and available via website and their outstanding mobile app. Applets (recipes) can also be embedded within your website or app UI.
Developer's
View
Hosting Explained
- Target App
Cost to Publish Explained
IFTTT charges companies to publish a Service (app). Plans start at $200/month.
Backend Difficulty Explained
- Medium
Frontend Difficulty Explained
- Easy
Left Hook Notes on Marketing Dimensions
Many APIs will require a shim server to sit between their API and IFTTT’s platform, hosted externally.